Your website can be considered the key hub for your business, and you might want to use that hub to communicate as much information with your viewers as possible.
However, in the quest to make your website highly informative, you cannot compromise on its design and appearance.
If your website design is not up-to-the-mark, your audience might be reluctant to get into business with you. In fact, according to a study, 48% of people use the business’ website to determine its credibility.
When it comes to website design, the simpler, the better – and in this blog, we will explain how a simple design can be beneficial for both you and your customers.
Why Is It Important to Keep Your Website Simple?
1. Improved User Experience
Most people who visit a website are looking for something specific. A simple design ensures that your visitors are able to find whatever they are searching for quickly and easily.
On the other hand, a complicated design might make visitors feel lost and confused and, consequently, many of them are likely to just abort navigation and drift towards a competitor’s site.
Regardless of the industry that you operate in, you likely have at least a few rivals who are striving to attract the very customers that you are. It is important that you do not give your potential buyers any reason to shift elsewhere. s
Unfortunately, websites tend to get outdated very quickly. Often, by the time business owners complete updating one aspect of your site, they realize that a different website aspect has become outdated.
However, this need not be the case.
Usually, it is the ‘busier’ designs that tend to frequently lose their charm and attraction. However, simpler website designs, such as that of ETQ Amsterdam and Co&Co, tend to withstand the test of time.
Going for a simple color scheme, and combining it with bold and basic typography will allow you to keep visitors happy for long periods. In addition, the need for fewer revisions will mean that you save money without compromising on your website’s appeal.
3. Better Performance on Mobile Devices
The modern-day consumer hardly uses their desktop to surf websites or search for products and services; these surfs and searches are being performed through smartphones and tablets.
In fact, hardly anyone uses a desktop computer these days, which means that having a mobile-optimized website design is a crucial prerequisite for success.
While there are various factors that render a website mobile-friendly, the most important of them is the intuitiveness of the site design.
If your business website has a lot of stuff going on all at once, users might find it immensely difficult to peruse all the information through mobile devices. In addition, an overly-crowded website will also make it hard to tap on the right links and buttons.
4. Faster Loading
Website loading time is a crucial factor for user experience and SEO.
According to Tyton Media’s research, websites that take more than 4 seconds to load have a 100% greater bounce rate than those that load within four seconds.
Generally, the features that tend to slow down sites are complex options, features, and images.
When you get rid of these, you can come up with a minimalistic site that will load at the speed of a bullet, and draw more traffic.
A good example of such a website is Zen Habits. The site contains no images and just minimal quantities of text. In addition, the site does not even contain a menu bar and automatically displays the most recent piece of content.
Unsurprisingly, then, GTMetrix showed that the Zen Habits site loads at a lightning-quick speed which, in turn, makes the blog one of the most successful ones going around.
5. Greater Conversions
At the end of the day, your website, just like your social media channels, is a tool for increasing conversions.
As we mentioned earlier, an overly-informative or complicated site can make the visitor feel bewildered – not to mention that such a website makes it likely that the audience will be unable to identify the most important pieces of information.
On the other hand, through a simple design, you can attract your visitor towards the most essential aspect of your site which, more often than not, is the CTA (Call-to-Action).
6. Increased Trust
If you want to use your website to sell things, it is important that the people who visit your site see you as trustworthy.
A busy and messy website design tends to get in the way of that trust. In fact, research revealed that there is a direct relationship between the website presentation and how trustworthy the viewers found that site.
To create a trusting site appearance, make sure to include plenty of white spaces. Remember to maintain a simple layout, and dedicate every page to a particular thing.