Over the last few years, we have started using the internet for pretty much everything, from learning, working, entertainment, to, of course, shopping. Needless to say, entering the world of e-commerce has never been more lucrative than it is today.
Running an online business – regardless of the product or service you are selling – requires you to have a business website. Your e-commerce site allows you to develop and promote your brand, increase interaction with your consumers, and, ultimately, increase sales.
However, your business website can only offer you the above benefits if it possesses the right design. But what exactly do we mean by website design? Well, the short answer is, everything. From fonts and colors to graphics and images, you should make sure that your e-commerce website encourages visitors to buy. Your website design should retain and attract customers, send a positive message about your business and brand, and offer supreme user experience.
So, how do you make all of that happen? In this blog, we will discuss a number of tips that can help you get your e-commerce website design spot on.
Tips for the Perfect E-Commerce Website Design:
1) Keep things simple:
Like we mentioned, the ultimate aim of a business website is to close a sale, and a website page containing distracting elements (such as pop-ups or banner ads) will hinder that ultimate aim.
Online entrepreneurs often think that their e-commerce site requires all kinds of whistles and horns to attract customer attention, but like we said, these elements are nothing but distractions. By keeping a simple, clean, and clear design, you will allow customers to focus on what matters.
2) Use quality videos and pictures:
Online buyers do not have the opportunity to examine and appreciate products physically, which means that they can only rely upon the product pictures and videos that you have to offer – which is why they need to be of high quality.
According to Baymard Institute, approximately 25% of all e-commerce sites have product images that lack quality – and this poor image quality is costing them customers and sales. Regardless of the quality of the actual products, the poor photo quality means that they do not look as good as they should. In addition, online stores that share low-quality pictures are inadvertently sending the message that they are unwilling to put real effort into attracting customers.
3) Prioritize branding:
People want to purchase from established, recognized brands – no customer would trust a company with a faceless e-commerce site that looks like it has been created solely to steal their money or personal data.
If you wish to establish trust, you simply cannot undermine the importance of branding. In fact, think of branding as your business’ DNA –it is a representation of your values, messages, and uniqueness.
To maximize the benefit from your online business site, spend time defining your brand before inculcating your brand into the website design. A lot of new businesses are not clear about their brand, which is absolutely fine. You will need to spend a bit of time exploring your business’ soul before getting down to website designing. Here are a few helpful suggestions:
- Try to think of your brand as a person
- Come up with five words to describe your brand
- Identify your brand’s unique features
- Identify the one thing that your business does better than any of your competitors
With the above tips, you can know what your business is all about, and you can then use that information during your design.
4) Offer multiple routes for getting in touch:
A customer is far more likely to purchase if they are satisfied that they will be able to reach out to you in case of any problems.
Make sure that your website has a dedicated ‘Contact’ page, which includes your phone number, e-mail, and, if applicable, a physical location. Also, do not forget to link your website with all your social media profiles or accounts. Add an FAQ page as well.
A popular and essential feature in most contemporary e-commerce sites is the ‘live chat’ feature. Remember that customers hardly ever purchase what they came to purchase; more often than not, customers purchase what you sell them. This rule is as old as time itself, and is extremely applicable to the e-commerce universe. As an online seller, you need to assure your buyers that you are right by their side throughout the purchase process, and the ‘live chat’ feature is perhaps the easiest and most effective way to make this happen. With live chat, your representatives can assist customers in choosing and selecting the right items and ensuring that the entire process is executed in a smooth and satisfactory manner.
5) Add social proof:
Social proof is yet another way to establish trust between your brand and customers. Some examples of social proof are:
- Customer reviews or testimonials
- A bit of enjoyable inside information regarding the company
- Press mentions
However, we recommend not adding all of the above all together; you do not want to appear self-righteous. Step into your buyers’ shoes, and think about the most appropriate and important evidence.
Yes, creating an e-commerce site is no walk in the park but with the most important design tips and suggestions for an e-commerce site now at your disposal, you are armed with the information you require to come up with a website design offering an amazing design and crazy conversion rates.
To learn more about the perfect website design for your specific e-commerce business, please feel free to reach out to us.