During the initial few months of the pandemic, we saw enterprises rush towards social media to stay afloat during the lockdown when traditional marketing channels were not operable. Brick and mortar stores closed, and online stores opened but not every enterprise that switched to digital platforms succeeded. There can be many reasons why businesses fail, and hiring an incompetent marketer is one of them.
Here we discuss the top qualities of an efficient social media partner to ensure you know what to look for in your social media manager.
Why Hire a Social Media Partner?
The CMO Survey reports a 74% increase in social media marketing spending during the pandemic. Social media marketing now makes up almost 23% of the overall marketing spending as of May 2020. These statistics alone should tell you how important social media marketing is. It is one of your main communication channels with existing and potential customers.
Thus, you need to ensure you hire a competent social media manager, or you may not be able to pay your dividends this year. Below is a list of the top qualities of an efficient social media partner.
They Should Be Excellent Communicators.
You will have to ensure you set up clear and transparent communication lines from the very beginning. Make sure you communicate the desired goals, and they get back to you with the intended marketing strategy. Make sure you determine one channel for all formal communication as that reduces the chances of miscommunication.
They are Trustworthy.
According to research, trust is one of the most important factors to consider when choosing a social media partner. We understand that letting go of control may prove a little difficult, but you will have to learn to trust your social media partner to make the right decision, as it is their job to take your company to new heights.
If you are having a hard time trusting an agency, you may want to read up on reviews and ask for customer testimonials so you can verify their performance claims.
They Must Be Helpful
You will come across extremely tight-lipped people who will not share their strategies or their wisdom to ensure you stay dependent on them forever. But if you want a true partner, you should look for someone who will help your company grow by training individuals in the organization and guiding them if need be.
They Should be Adaptable.
The pandemic has highlighted that things often take a turn for the unexpected, and the result isn’t always pretty. Consumer demand and consumption patterns are also becoming increasingly volatile.
Thus, if you want to make sure your social media marketing strategy performs well, your social media partner must be adaptable and agile. They should always be on top of the information provided; they should have an eye on the campaign performance and must be able to respond to unexpected results.
These are just some of the top qualities of an efficient social media partner. Ensure the partner you choose offers excellent value to you and your company and helps its progress in every sense of the word.