Whether you are new to the digital marketing field or a seasoned expert, you are probably well aware of link-building campaigns' importance. Links help improve your search engine rankings, increase your visibility, and improve your chances of being seen by your potential customers. Here, we discuss what link-building campaigns are and list five ways to increase the impact of your link-building campaigns.
What are Link Building Campaigns?
Link building is a form of digital marketing in which you obtain hyperlinks to your site from other sites. These links are absolutely crucial to the success of your overall marketing goals and campaigns. In fact, Search Engine Algorithms view hyperlinks from other trusted sites as affirmation that your site is trustworthy and improve your website's credibility ratings based on the quality of links you get.
However, link building is not as easy as it sounds. Link building campaigns are only effective when and if the site linking to your site is trustworthy and has a good rating by customers. Here are a few ways to increase the impact of your link-building campaigns.
Use Guest Blogging.
A study by HubSpot found that businesses that guest blog generates 55% more visitors and are able to get more than 97% inbound links.
Guest blogging is writing content for other blogs and websites. But not all sites and websites will be beneficial for your own so choose the sites you write for wisely. Look into their audience, their tone of writing, and identify blog topics that sit well before you start writing.
Infographics are a popular form of digital content. Suppose you have share-worthy information. You should condense the information into an infographic and share it with the online audience. Every time someone uses your infographic, you will get a link.
Use Only Trusted Links
When you write and publish blogs, you will use links as well, for you have to site the content you use. The links you use also count towards the whole link building campaign, so make sure you link only to trusted sites. The higher the rank of the sites that you link to, the better it will be for your own business. It will help Google's algorithm identify your site as a trusted site and consequently improve your site's rankings.
Set Yourself Up as a Brand
Each individual is a brand in their own sense. If you want to create an impactful link building campaign, you will have to set yourself up as an authority in your field. Start creating and sharing content that is beneficial for your target audience.
Give product reviews, talk about common problems in the industry, and more. As the number of followers increases, you will get more and more links.
Improve the Pages You Get Links To
If you are getting links to your product portfolio page, you may want to run a page audit, identify areas where traffic goes cold and improve the page to ensure you don't lose potential customers because of a poor site. Optimizing it for the search engine will also help increase your search engine results page rankings.
There are several ways to increase the impact of link-building campaigns besides the ones mentioned above. Make sure you strategize the campaign and set goals so you can monitor the performance of your campaigns.